0:01 Alright, in this video, we're gonna go over how to collect case studies. So now that we've reviewed why you should collect case studies Let's go through this system for actually collecting them. 0:09 And collecting case studies comes down to two things, a system systems and incentives. So we're gonna first go over the system for how to collect case studies and then the incentives to get your staff to collect them without your direct involvement. 0:21 So let's remember that an effective case study contains the following. So the first thing is the headline need to need to have a compelling headline at the top to summarize the transformation. 0:29 Then you have the before and after photo, the analysis, which explains the transformation more. So the patient's story, and then how you help them. 0:36 And then optional, you can also have a video analysis with a loop video, just like this video right here where you're going through the transformation and explaining it in more detail. 0:45 You then have the Google review to back up the transformation and then an interview or video testimonial to back up the transformation even more. 0:51 So it's not mandatory to have all these elements. Sometimes it can be difficult to collect the interview or the video testimonial. 0:57 Sometimes you may have other elements and all that other ones so you don't need every element This is just this is just what a complete case study looks like Okay, so how to actually collect case studies the first step is to find and collect before and after photos So before collecting new before and 1:13 after photos you probably have a database of before and after photos with your existing clients You want to go through those and find the best transformations ideally transformations that have resulted from combination treatments These are the most powerful case studies when you show people how you combine 1:28 treatments together to get the best results. This highlights the benefits of combination therapy and the importance of multiple treatments for optimum results. 1:37 So if you only have single treatments, that's okay, but in the future, try to focus on combination therapy case studies. 1:43 Also, if you only have before before photos, you can contact patients to bring them back for after photos and you can incentivize them. 1:50 So you can say, hey, we want to offer you this free treatment or a discounted treatment as an incentive, as an incentive. 1:55 And then to collect new before and after photos, you can follow our welcome sequence training, which will show you the process for bringing people in and getting their photos taken. 2:03 So pro tip, it's actually the easiest way to get started is to start with your own before and after photos and create a case study for yourself. 2:13 You want to start with yourself because, you know, you should be your best case study. You should be doing your own treatments. 2:18 Not only is this an easy way to get started. it shows that you walk the talk and use your treatments. 2:22 So start with yourself and then you can also get your staff case studies as well. So once you have your case study, every staff member should have a case study. 2:31 So you can walk through everyone that works here. They're all using the treatments. They're all getting great results and you should collect case studies for them as well. 2:38 And it will be very easy to do so. So that's an easy way to get started before you move on to your clients. 2:43 Step two is to collect Google reviews from the before and after photo patients. So for every really successful result transformation that you get, you should make sure that that has an associated Google review. 2:56 And if it doesn't, you can go through our how to collect Google reviews training for instructions on how to send out review requests. 3:03 But for the people that have really good results, you can just reach out to them personally over iMessage to your iPhone and maybe offer them some sort of gift card or some sort of incentive. 3:13 and be like, hey, you have an amazing result, and we would love you to get a Google review, and you can give them an incentive for that. 3:22 And then step three is to interview the clients or get a video testimonial. So on top of those reviews, it's even more powerful if you collect an interview or a testimonial. 3:32 And if you click this link here, it's gonna open a whole SOP, which shows you how to do this, shows you how to set up the interview. 3:38 There's an example interview here, if you wanna see which one, what one looks like. and we will even edit it for you as well. 3:44 So if you send it to support at Forever Book, we'll get our editing team to just edit your interview and chop it up and make it look really nice. 3:52 And then we also have this case study tracker. So using this tracker, you can track all the interviews and case studies that you're getting. 4:00 So you just put your team member name there, the client name, you can check off if you had a before photo, before photo link as well. 4:07 If you're storing it on Google Drive, after photo, after photo link, you can check off if you have the Google review, same with the interview or testimonial and then also the link to the testimonial and then a checkbox for if you've added it to the funnel, which I'll go through in another video, and 4:21 then also the commission that you paid to your staff. So I'm going to cover this in a couple minutes here, but it's going to show you also you should be commissioning and incentivizing your staff to collect these for you. 4:34 All right, step four is to add the case studies the master appointment funnel. So I have right here. So you're going to go to this training. 4:43 And this is going to show you how to actually add the case studies to your funnel. And then from there, you can also just show your case studies to other media. 4:49 Okay. Part two case study collection incentives. The best way to ensure your staff consistently collects case studies is to incentivize them for each case study created and what we recommend is a simple $250 cash or in treatment credits for each completed case study and the case study contains the before 5:05 and after photo Google review client interview or testimonial and then a write-up. You can also provide a partial incentive let's say that they don't have the video testimonial you could offer a partial incentive like 150 and then give them the remaining 100 once they collect the video testimonial. 5:22 So this is what I recommend to incentivize to your staff and then you can use that tracker So your staff can fill it out and then that's how they can collect some extra money or treatment credits in your clinic is to start collecting these case studies So that is how to collect case studies continue 5:36 on in this in this program to see how you distribute them to a funnel Instagram in office binders and your console presentation