Help Center / Funnels & Case Studies

Add Why Us + Meet Your Provider

Last updated 1 day ago

Key Steps

  1. Access the Funnel:
    • Navigate to the Google Ads opt-in page.
    • Click on the “Edit” button to enter the editing mode.
  2. Understand Funnel Structure:
    • Familiarize yourself with the hierarchy:
      • Sections (green)
      • Rows (blue)
      • Columns (purple)
      • Elements (orange)
    • Identify global sections, which are editable across all pages.
  3. Edit the “Why Us” Section:
    • Click on the image placeholder in the “Why Us” section.
    • Select the upload option and choose a group photo of your staff from your computer.
    • Double-click the uploaded image to insert it into the section.
    • Verify the location name; it should automatically update with your business name. Edit manually if necessary.
    • Update the bullet points with:
      • Years in business
      • Key benefits and differentiators of your clinic (e.g., “All injections done by a nurse practitioner”).
    • Ensure all points reflect your clinic’s unique offerings.
  4. Edit the “Meet Your Injector” Section:
    • Click on the image placeholder to upload a headshot of the provider.
    • Upload the image from your computer and double-click to insert it.
    • Update the provider description in the text area, replacing the template text within square brackets.
  5. Save Changes:
    • Click “Save” to store changes internally (this will not publish the changes).
    • To publish changes online, click “Publish.” Confirm any notifications about global section changes.
  6. Verify Changes Across Pages:
    • Navigate to other pages (e.g., Meta Ads Thank You, Website Request Page) to ensure changes have synced correctly.
    • If the global section is not present on a page, you can choose to add or delete it as needed.
  7. Add or Remove Global Sections:
    • To delete a global section from a specific page, click the trash icon and confirm the deletion.
    • To add a global section to another page, go to “Add Element,” select “Global Sections,” and drag the desired section into place.

Cautionary Notes

  • Be cautious when editing global sections, as changes will affect all pages where the section appears.
  • Always double-check the uploaded images and text for accuracy before publishing.
  • If unsure about any changes, consult with a supervisor or refer back to this SOP.
Transcript
0:00 Alright, in this video I'm going to show you how to add why us and meet the provider section in your funnel So in order to do this just go to the Google ads opt-in page, you're going to click edit So one really cool feature about the master appointment request funnel it is it utilizes what we call global 0:19 sections and global sections are part of your funnel that shop in one page but once you edit them here, they're going to shop in all the other pages that the section is added to And just to give you a quick overview of how the sections in the funnel work, so the structure is you have sections which are 0:38 in green and then you have rose which are in blue and then you have columns which are in this little purple color and then you have actual elements which are in this orange color. 0:50 So that's the hierarchy. It goes from sections to rows and then columns and then elements within the columns. Now if it seems a bit confusing here, don't worry. 1:01 I'm going to explain exactly how it works to build these funnels. So you have one more type of section, which is what we call a global section, which I just explained earlier. 1:11 So a global section is when you turn, you can actually turn us a regular section from green into purple, which is a global section. 1:21 And once it's in a global section, it can be added to the other pages and the changes will sink. So let me show you exactly how this works using the YS and meet your provider sections. 1:32 So it's very easy to edit these all you need to do to add the, edit the YS section is to add a group photo of your staff. 1:39 In order to do this, you're going to click on this image, if you click on this button here, you can go to upload. 1:44 And then in your computer, you're going to find the images that you want to use. So in this example, I have this image right here, you're going to click open. 1:53 And then once it's open, it's going to load for a sec to upload it, and then you're going to double click here, and it's going to load into this section right here. 2:00 So now you have the pitch of your staff. You don't have to update this location name. This is what we call a merge field and it's going to automatically update with your business name. 2:11 If your business name shows up not how you want it to, you can manually edit it here, but in most cases it should fill in your business name. 2:18 You won't have to edit it. The next parts you want to edit are these bullets right here. So these are just some bullets you can start with. 2:25 The first one is you can add how many years you've been in business. So let's say you've been 25 years in business. 2:31 And then we have all injections done by a nurse, a nurse doctor, a nurse practitioner. That's another benefit, get your consult and treatment done the same day, get better results faster with combination therapy. 2:41 So these are just some example bullet points of why someone should come to your clinic. You want to add your own though. 2:47 So any differentiator of your clinic, any reason why someone should come to you instead of someone else you want to put it right here and then just add those in. 2:55 So that's how you added this section. The next part is meet your injector. So this is where you want to actually add a headshot of the provider. 3:00 you can go here. And same thing as before, you're going to go to your computer, you're going to upload a picture of your provider. 3:07 In this case, we have a picture of Doc Peter Ursel here. It's going to upload and then we're going to double click it to get it in there. 3:13 And then you can edit this part to match what the write-up for your provider. So this is just a template. 3:20 These don't have the curly brackets. So when it has a double curly brackets, it's going to automatically update. But just these square brackets, you need to update them yourself. 3:28 So add in your description there, to finish the meet year in juxturse section. The next thing you're to do is there's two ways to or there's two levels of essentially saving your content. 3:40 The first one is to hit save. That's going to save it internally, but it's not going to publish it to your URL online. 3:48 Once you're ready for these changes to go live online, you're going to hit publish, and that's what's going to make the changes live. 3:54 In this case, we're just going to hit save, which is going to save it internally. It's going to say global section change you've made changes to a global section which can affect other pages Are you sure you want to save you're going to hit save it's just notifying you that the changes made here are 4:08 going to update on The other global section pages So if you click this button here, it's going to allow you to switch to any other page that you want to switch to so let's go to the Google ads. 4:20 Thank you So you can see here that we made the changes to the other pages that automatically updated here. So it's synced here. 4:29 This is a super useful feature because you don't have to edit each page. You just edit it once and it's going to show up on all your other pages. 4:35 Now we're going to go to the MetaAds thank you. And by default, we don't have, oh wait, we do actually right here. 4:41 So if you go to the MetaAds thank you page, it's also going to show up right here. And if we go to the website request page, it's not right here. 4:51 So by default, we don't have the Meet the Provider section on the website request. It is your choice whether you want to add those sections in or not. 4:58 So let's say that we go to the med ads, thank you. If you don't want to add the global section here, you can actually just delete the global section from the page. 5:07 All you need to do is go under here and click the trash box and it's going to delete that section from the page, you're going to hit save, but it's only going to delete it from this page. 5:18 If you go back up to the Google ads op-in page, which was the original page that we edited, you can see that it's still right here. 5:28 So we still have this section here, but you have the ability to add it back in. Let's say that we want to add it back in to the meta ads thank you page. 5:35 You're going to go here, and then you're going to click add element and then global sections, and you're just simply going to drag that section. 5:43 So you're going to go to the Y come to a section. You're going to drag it there, and it's automatically going to drag it right back. 5:49 So super helpful feature. You have the ability to create these sections, and just drag and drop them on the pages you wish to add them to. 5:58 So that is how the sections work. And that's how to edit the YOS meet to your injector sections in the subsequent videos. 6:04 I'm going to show you how to edit these other sections, such as the case studies and Google reviews, et cetera.
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