0:00 Alright, in this video, we're going to go through three ways to enhance your master appointment booking funnel to help you secure more appointments. 0:08 So by default, the master appointment booking funnel, it's ready to go out of the box, meaning, um, as soon as you sign up for a program, we create this funnel in your account, and we're going to use it to help you book more appointments and make sure you go watch this funnel overview video. 0:21 It's super important to watch this to understand how the system works. But once we set this up, there's different ways that you can add to the funnel and to enhance it to make it perform better. 0:30 So, the first strategy is to add a YS and meet your provider section. A YS section that further adds credibility and it helps familiarize prospects with your clinic. 0:40 A meet your provider section is especially important if you have an injectable campaign where the credibility of the injector is a huge part of the success of the campaign. 0:50 So, it's going to look something like this. It's going to say why your business, photo of your staff, different bullet points of why so much it comes to you. 0:57 And then to meet your injector part, we have a photo of the injector or the provider with a little biography. 1:02 So, it's super easy to add in. Most people have it on their websites already. So, it's just a matter of transferring that information to this funnel. 1:09 So, when someone goes to your marketing, they can see this and they can see that you are, in fact, a really legit clinic. 1:14 You have lots of experience with great staff and they're gonna, it's gonna build a confidence in your clinic. Strategy two is to add a Google review widget. 1:23 This is super easy, it's easy to do. And all you need to do is add a special code to the funnel that's going to add the Google review widget straight to your funnel. 1:34 By the way, if you don't have at least 100 Google reviews, go through how to collect Google reviews training. It's going to show you how to get up to 100 reviews because you really need that number to that's like the threshold number where people are really going to believe the reviews. 1:47 If someone has 150 reviews, another clinic has 20 reviews, the person is going to want to go to the clinic that has 150 reviews. 1:55 So it's super important to collect those reviews for your business. Strategy number three is to add case studies. So this is the most effective, but it's also the most difficult because this is where you actually have to gather the before and after photos of clients and right up complete case studies 2:10 . So a complete case study, it should contain a before and after photo result. So the visual result, you have to demonstrate your actual results, your achieving for people. 2:21 A headline that has a description of the transformation and then a quick write-out that explains the core or the important information about that treatment or a combination of treatments. 2:31 And then ideally, you should also have a Google review on the bottom and you can even have an interview. If you interviewed that client, you have a video testimonial. 2:39 That's even more powerful. So these are, they're difficult to make because you actually have to create it, but if you add these to your funnel, this is what's going to really, really build the value of your treatments. 2:52 So it's really important to start committing to this now and start building these case studies. And in subsequent videos, I'll show you exactly how to add these different enhancements to your funnel.