Your EGC Path Forward

Ad Strategy with the Four Pillars

Monthly Content Mix:

• 2 Entertaining videos
• 2 Consultation videos
• 2 Educational videos
• 2-4 Testimonials (collected ongoing)

Why This Balance Works:

Each pillar attracts a different audience segment and serves a different stage of the patient journey:

Strategic Implementation: When running your ad campaigns, use one video from each pillar in your ad set. This targets different audience segments with content that resonates with where they are in their decision-making process. You’ll test to see which pillar performs best for your specific market and double down on what works.

The Next 90 Days

• Complete 30-Day Launch Plan
• Create 6-8 videos
• Get team comfortable with process
• Establish sustainable rhythm
• Create 10-12 videos (hitting stride)
• Have 24-30 total videos in library
• Review ad campaign performance data
• Plan next quarter’s content based on what’s converting best

After 90 Days: You’ll have a robust content library, a smooth process, team buy-in, and authentic content that showcases your med spa’s personality and expertise.

Remember the mantras:

• “Authentic beats perfect, every single time.”
• “Done is better than perfect.”
• “15 minutes of consistency beats hours of perfection.”
• “Your personality is your competitive advantage.”

The best time to start was yesterday. The second best time is today.

You’re ready to take control of your marketing. Your ad campaigns need authentic content. Show them the real you.