Purpose: Stop the scroll. Make your med spa a place people want to visit.

Psychology: Entertainment builds emotional connection before rational evaluation. People remember how you made them feel.

What This Looks Like:

• Team dancing to trending audio in the lobby
• Playful skits addressing common patient questions
• “Day in the life” montages with personality
• Trending challenges adapted to your clinic
• Silly conversations between team members

Time to Create: 5-10 minutes
Difficulty: ⭐ Easy - just have fun!
Best For: Brand awareness, new audience reach, showing culture

Entertaining Content Best Practices

Follow current TikTok/Instagram trends
Check weekly for new trending audio and challenges

Don’t overthink it
Spontaneity is the point - authenticity over perfection

Show team personality
Let your team’s liveliness and character shine through

Keep it light and relatable
Fun, approachable content that makes people smile

Example Script:

Hook: [Team member bursts through door]
“POV: It’s Monday and you just walked into the best med spa team ever”
[15 seconds of team dancing/being silly]
CTA: “This could be your vibe. Book a consult. Link in bio.”