Monday: Content Planning Meeting

Review last month’s folder and choose this month’s topics based on:

• Upcoming promotions
• Seasonal trends (summer skin prep, winter hydration, etc.)
• Services you want to promote
• Questions patients have been asking

Tuesday-Friday: Passive Preparation

• Content Champion sends reminder to team
• Print any new testimonial incentive signs

Content Week Schedule Example

Monthly Output Targets

After 3 months: 24-39 videos (enough for diverse ad campaigns and consistent posting)

Testimonials: Ongoing Throughout the month, capture testimonials as opportunities arise. Goal: 2-4 per month.