Pillar 2: Consultation Content
Purpose: Show the patient experience. Build trust through transparency.
Psychology: Seeing the consultation process removes uncertainty and fear, one of the biggest barriers to booking.
What This Looks Like:
- Provider and patient discussing treatment goals
- Drawing on patient’s face with recommendations
- Two team members role-playing a consultation
- Showing active listening and treatment planning
- Capturing comfortable, professional interactions
Time to Create: 10-15 minutes
Difficulty: ⭐⭐ Moderate - requires patient consent or role-play
Best For: Converting fence-sitters, showing patient experience
Consultation Content Best Practices
Always get patient consent
Before filming any real consultation interactions
Music-only versions work great
No audio needed - visual storytelling is powerful
Focus on comfort and professionalism
Show smiles, relaxed interactions, and expertise
Show the “human” side
Medical consultations can be warm and personal
Can be completely staged
Team members role-playing works perfectly
Example Script:
[Opening: Provider sitting across from patient]
Text overlay: “What actually happens during a consultation”
[15 seconds showing conversation, face assessment, drawing on face]
[Provider and patient smiling, relaxed]
Text overlay: “We listen first, recommend second”
CTA: “Experience this yourself. Book now.”