Help Center / EGC Playbook

Inspiration and Ideas

Last updated today

Not sure where to start? Scroll down to see real examples that use different personas and content archetypes.

Notice the hook style, tone, and call to action. Model what’s working and adapt it for your clinic.

Organic:

Trending Sounds: (non ad content)

https://www.tiktok.com/@7qspa/video/7414617634257374506?is_from_webapp=1&sender_device=pc&web_id=7509976121028937222

https://www.tiktok.com/@spatologie_/video/7433878546956782878?is_from_webapp=1&sender_device=pc&web_id=7509976121028937222

https://www.tiktok.com/@ennuofficial/video/7489483958170733855?is_from_webapp=1&sender_device=pc&web_id=7509976121028937222

Humour (non ad content)

​​https://www.tiktok.com/@skinperfectweho/video/7497461739324263726?is_from_webapp=1&sender_device=pc&web_id=7509976121028937222

https://www.tiktok.com/@lindsay.injector.rn/video/7324345979778501931?is_from_webapp=1&sender_device=pc&web_id=7509976121028937222

Do or Don’t:

https://www.tiktok.com/@barrettplasticsurgery/video/7370093404031634730?is_from_webapp=1&sender_device=pc&web_id=7509976121028937222

This or that:

https://www.tiktok.com/@glowaestheticcenter/video/7325526928914681134?is_from_webapp=1&sender_device=pc&web_id=7509976121028937222

Ad Content:

https://www.tiktok.com/@heltonskin/video/7514109812070829342?is_from_webapp=1&sender_device=pc&web_id=7509976121028937222

https://www.tiktok.com/@drmedispa/video/7443888307529960736?is_from_webapp=1&sender_device=pc&web_id=7509976121028937222

https://www.tiktok.com/@opalmedspa/video/7517119465029405983?is_from_webapp=1&sender_device=pc&web_id=7509976121028937222

https://www.tiktok.com/@renumedlounge/video/7478002831790820639?is_from_webapp=1&sender_device=pc&web_id=7509976121028937222