Send An Email Blast
Last updated today
Step 1: Start From Scratch Or Template
Decide whether you want to:
- Use a template: Go to the Templates section, select the one you want, and click the vertical dots then click “Create Campaign”
- Start from scratch: Go to Campaigns, click +New, choose your preferred option
Step 2: Write Email
- I have a tutorial on how to write great emails HERE
Step 3: Configure Campaign Settings
Subject Line: (Critical for open rates)
- Keep under 50 characters
- Create curiosity without being deceptive
- Example: “October Exclusive: 3 Limited-Time Offers”
Preview Text: (Shows before opening email)
- 40-90 characters
- Expands on subject line
- Example: “Save up to 40% on our most popular treatments this month only”
Sender Name: Use a person’s name (not business name)
- ✅ “Sarah” or “Dr. Sarah Thompson”
- ❌ “Bellavita MedSpa” or “Contact”
Why? People open emails from people, not businesses. Personal names increase open rates by 15-35%.
NOTE: This will already be configured using Custom Values if you use one of our Forever Booked email templates
Sender Email: yourname@yourclinicname.medicalspalink.com
This will also already be configured if you use one of our email templates.
Step 4: Select Recipients
Options:
- All contacts
- Segment by tags
- Custom filters (location, last visit, interests)
Step 5: Choose Sending Method
Batch Schedule (RECOMMENDED)
- Batch Size:
- 30-50 (If domain not Warmed Up) recipients per batch
- 200-300 (If domain is Warmed Up) recipients per batch
- Interval: 1 day between batches
- Schedule: Monday-Friday, 10 AM - 2 PM (optimal)
- Avoid: Weekends and evenings (lower engagement)
Why Batch Sending?
- Prevents spam filters from flagging sudden volume spikes
- Allows monitoring and adjustment between batches
- Mimics natural human sending patterns
- Protects domain reputation
Step 6: Enable Tracking Options
- ✅ Track Opens
- ✅ Track Clicks
- ✅ Track Conversions
- ✅ Auto-tag engaged contacts
- ✅ (Optional) Resend to unopened (after 7-10 days)
Step 7: Launch & Monitor
- Click “Launch Batch Campaign”
- Monitor first batch delivery (wait 24 hours)
- Check metrics before proceeding
- Adjust strategy if needed