Pre-Launch Checklist

Before every campaign, verify:

Technical Setup

• [ ] Using correct subdomain format: yourname@yourclinic.medicalspalink.com
• [ ] Domain warmup active for 2+ weeks (check with support if unsure)
• [ ] Reply-To address configured (if desired)
• [ ] DNS records validated (our team confirms it’s set up properly)

Campaign Configuration

• [ ] Subject line: Under 50 characters, no spam triggers
• [ ] Preview text: 40-90 characters, adds context
• [ ] Sender name: Personal name, not business name
• [ ] Batch size: 30-50 for new domains, appropriate for domain age
• [ ] Send schedule: Monday-Friday, 10 AM - 2 PM
• [ ] Avoid sending: Weekends, holidays, late evenings

Content Quality

• [ ] Clear primary CTA (1-3 buttons max)
• [ ] Mobile-responsive design (preview on mobile)
• [ ] Professional images (no pixelated/stretched images)
• [ ] No spelling/grammar errors
• [ ] Links tested (all CTAs work correctly)
• [ ] Brand-consistent (logo, colors, fonts)

Compliance

• [ ] Unsubscribe link present and functional
• [ ] Physical business address included
• [ ] Subject line matches email content (not deceptive)
• [ ] Privacy policy linked (if applicable)
• [ ] No purchased/scraped lists (permission-based only)

Tracking Setup

• [ ] Open tracking enabled
• [ ] Click tracking enabled
• [ ] Conversion tracking configured (if applicable)
• [ ] Trigger links created (for multi-offer campaigns)
• [ ] Tags configured for engagement levels

List Quality

• [ ] List cleaned (hard bounces removed)
• [ ] Segmented appropriately (not sending to everyone)
• [ ] Recent engagement (avoid 1+ year inactive)