Key Performance Indicators (KPIs)
Tracking performance metrics helps you measure deliverability, engagement, and overall email campaign health.

Delivery Metrics

1. Delivered Rate

Successfully accepted by recipient email servers

Targets:

• ✅ Excellent: 95%+
• 👍 Good: 90–95%
• 🚫 Poor: Below 90%

If Below Target:

• Clean your email list
• Remove hard bounces
• Verify email addresses before sending
• Contact support for deliverability audit

2. Bounce Rate

Soft Bounce (Temporary):

• Recipient inbox full
• Server temporarily unavailable
• Email too large
• Acceptable: <5%

Hard Bounce (Permanent):

• Email address doesn’t exist
• Domain doesn’t exist
• Blocked by recipient server
• Target: <2% ✅
• Action Required: >3% 🚫

If High Bounce Rate:

• List needs immediate cleaning
• Contact our team to run list verification
• Remove inactive/invalid addresses

Engagement Metrics:

3. Open Rate

Industry Benchmarks:

• 🚫 Poor (Major issues): 0–10%
• ⚠️ Okay (Room for improvement): 10–20%
• ✅ Good (Industry standard): 20–30%
• 🌟 Great (Above average): 30–50%
• 🚀 Amazing (Exceptional): 50%+

What Impacts Open Rate:

• Sender name (personal vs. business)
• Subject line quality
• Send time/day
• List quality (engaged subscribers)
• Domain reputation

Improvement Tactics:

• A/B test subject lines
• Use personalization (First Name)
• Send at optimal times (Tue-Thu, 10 AM-2 PM)
• Segment by engagement history
• Clean inactive subscribers quarterly

4. Clicked Rate

Industry Benchmarks:

• 🚫 Poor: 0–1%
• ⚠️ Okay: 1–3%
• ✅ Good: 3–5%
• 🌟 Great: 5–10%
• 🚀 Amazing: 10%+

What Impacts Click rate:

• Offer relevance
• Email design not mobile-friendly
• Link placement
• Value proposition

5. Unsubscribe Rate

• ✅ Healthy: <0.5% per campaign
• 👍 Acceptable: 0.5–1%
• 🚫 Problematic: >1%

What High Unsubscribe Rates Mean:

• Content not relevant
• Sending too frequently
• Over-promotional (no value)
• Wrong audience targeting

6. Spam Complaint Rate

• 🚫 CRITICAL: <1%
• ⚠️ Danger Zone: >1%
• ❌ Blacklist Threshold: >5%

If Spam Rate Increases:

1. Immediately pause campaigns
2. Review content for spam triggers
3. Contact support for reputation audit

7. Skipped Emails

Contacts filtered out before sending.

Reasons:

• Unsubscribed
• Previously bounced
• Duplicates

Note: This is not a performance metric, it’s a system protection measure to prevent delivery issues.