SMS Campaigns Overview

0:01 Alright. In this video, I'm gonna walk you through the booster shot overview. So the booster shot is an incredible campaign that we probably been running this type of campaign for five years. 0:11 We have so many case studies. And it is quite simply the fastest way to generate consultations and sales. in 15 minutes. 0:32 Collette, she sold $3,600 in packages in the first two hours of her booster shot. And Joe the loser, they launched their booster shot for an injectables within the first hour. 0:42 They had nine leads and four book deployments. So this campaign works incredibly well. And the reason why it works so well is because we're leveraging your existing asset which is your customer database. 0:53 The customer database is probably the number one overlooked asset in any business. And a lot of clinics, they don't know how to properly leverage this thing to bring people back into their clinic and make really easy appointments, easy sales, and really boost their profits. 1:08 So we have case studies of clients making anywhere from 5,000 all the way up to 80,000 from one of these campaigns. 1:16 Dr. Delaney and Gillette Bayley, they've been clients of ours for almost four years now. They made $17,000. They only had 53 contacts in their database. 1:26 spot Luminum, Luminum Faroza from spot Luminum. She made 40,000 for the 1300 contacts. Mariette Stain made 80,000 from her database. 1:37 I think she only had about 2000 contacts. Dr. Lynn from Glow Laser and Beauty made 21,000 in sales from 538 contacts. 1:45 I don't have this particular case study here with my dad and his clinic. He's made hundreds and hundreds of thousands of dollars from the butcher's shot campaign. 1:51 He doesn't even need to run ads in his clinic now because whenever he needs more requirements, we just run one of these booster shot campaigns. 1:58 So how does this thing work? There are people in your database right now who either, they're ready to buy right now, but they either haven't been in for a long time, they forgot about you. 2:08 They aren't aware of your latest procedures, and they are interested in coming in, but they just need that little push to get them to act. 2:13 And the goal is to get these people into your office for a consultation so you can learn more about their problems and present a solution. 2:20 So here's how the booster shot works. Step one, we send a text to your database with an offer. The AI concierge follows up with the leads. 2:27 All the hot leads are sent to you. So when someone's interested, we say, hey, this person's interested in an appointment. 2:33 You book the appointment and then when they come in, you perform a consult and sell a package. Extremely simple. It's a simple campaign. 2:40 A lot don't overlook and feel like it's not effective because it is so simple. That is the very reason it is effective because it's very simple and elegant. 2:48 So who can you send booster shots to? There's three main audiences. The first one is your entire database. So we actually recommend that you start off with this one. 2:57 We're going to help you as part of this program come up with an offer that is applicable to most of your database or all of your database, right? 3:04 And so the best thing to do is just send it out to everyone because all of us want us to do is just say, yes, I'm interested if they want more information. 3:10 If they're not interested, they can reply, stop, to opt out or they can just not respond at all. You can also send booster shots to your cycle list. 3:19 So these are people that haven't responded to a campaign we brought them through marketing what they haven't responded to that particular offer. 3:25 We can also reach out to those people just because these people stop responding doesn't mean they're lost forever right and people get busy situations change using the booster shot. 3:34 We can reach out to those people at a later date and get them to come in and this is how you really squeeze the juice out of your marketing right. 3:40 You can run a Facebook campaign but only a percentage like 30% of those leads may book. The other 70% they're so interested right so we want to keep them in the database so we can reach out to them at a later date. 3:52 By the way, when we send it a booster shot to your entire database, we always include the recycle list. But there's also the option to just send it to the recycle list alone. 4:00 Next, you can also send offers to a select group of people. So for example, you may want to send an offer out to just people who are not actively coming in for injectables. 4:10 For those, for that campaign, you can send these people an offer for Botox. Another one is if you have a membership program, you can send the membership offer to everyone who isn't in your membership. 4:20 So segmenting the list, it really depends on what CRM you have and if you already have that segmented in your main CRM. 4:26 So just ask one of our marketing coaches how you can send a booster shot out to a segmented list. How often can you run a booster shot campaign? 4:33 So we recommend every 30 to 60 days, generally you don't want to send it more often than every month. You really don't want to hit up your database too much through text. 4:42 So generally within every 30 to 60 days, you want to send one of these campaigns out. So to launch your campaign, just click this button, it will take you, I'll make sure that's one link there, but it will take you to the Booster Shot launch guide. 4:54 It will show you exactly the next steps to take to launch your Booster Shot.