SMS Campaign Guidelines

Practices that flag spam filters, and risk your number being throttled by carriers

1. Sending a link in the first message (very, very risky, do NOT do this)
2. Using URL shorteners (like bit.ly)
3. Not introducing the sender (always start with “this is [name] at [clinic])
4. Sending a campaign too often (the ideal cadence is every 1-2 months)
5. Using too many emojis (a few emojis are ok, but do not fill the message with them)
6. Making the message too long (200-300 characters is the sweet spot)

Practices that lead to poor results

1. Sending an unappealing offer that people aren’t interested in (follow our guidelines to avoid this)
2. Sending multiple offers in 1 message. Stick to ONE offer/campaign
3. Not including a clear call to action (Reply YES, or RSVP)
4. Over-texting your list. Don’t burn people out. Stick to 1-2 month intervals for your campaigns.

Best Practices

1. Use or model our recommended campaigns.
2. Only send appealing offers (follow our guidelines!!!)
3. Always introduce yourself in the message: “Hi, this is [name] at [clinic]”
4. Use ONE offer in your message. A confused mind does not buy
5. Stick to 200-350 characters in your message.
6. Include a clear call to action (like reply YES)

FAQs

When will my campaign launch?

Your campaign will launch on your requested date as long as it is requested at least 12 hours before the launch time. Otherwise, it will be launched 1 day after the requested time.

Who will receive my campaign?

By default, your campaign will be delivered to your uploaded contacts, plus any new leads generated that are not in active follow-up. This includes your recycle list and canceled appointments from your pipeline.

Can I send my campaign to specific contacts?

If you have special instructions, please include them in your campaign launch request.

Can I send a booking link?

You should not include a link in your initial message sent out en masse. You should only send a link if people have already replied to your initial message (for example, they have replied YES). If you want to do this, add it as a note in your campaign request.