Meta Ads Overview

0:00 Alright, in this quick video, we're gonna do an overview of meta-ads. So meta-ads is Facebook and Instagram, right? These are the two platforms under the meta umbrella, and this is usually the primary method of generating new patient appointments with our program. 0:15 We have lots of clients who are actually generating more appointments with their referral program, but by and large, um, most of our clients are using meta-ads to bring in new clients. 0:23 It's really important that when you launch ads, you have to have the proper expectations, right? So if you get most of the business, most of your business through word of mouth, you need to realize that the quality of leads that are coming in through meta will be lower. 0:36 And this is because these people have never heard of you. They were just scrolling online on their phones, right? They saw your ad. 0:42 If they've never heard of you before, you need to understand they must be warmed up. It's going to generally be harder to sell them than a referral client who's coming in. 0:51 The cool thing though is online advertising is consistent and predictable. Although I managed to actually have to change this because with our program you can actually make referrals very predictable using our referral program. 1:03 But for this example, this is the beauty of an online advertising is you can just switch a button, you can spend money on the platform and bring people in. 1:11 It'll also allow you to grow a lot faster and it's super fun, right? You can just increase the ads bit on your account and watch the deployments flow through. 1:18 So let's just look at the difference between an online ads client and a referral client. So all mine ads they saw your ad they signed up there a bit skeptical They're still skeptical when they come in they come in maybe they'll close on the first visit But a lot of times they need to come back, right 1:32 ? Maybe they don't close they need to follow up our referral client They just come in they're so excited and they sign up instantly with that with that hesitation, right? 1:39 so they could they both work but Online ads have to have a bit different of an expectation Next is where are these people coming from so primarily when we launch your campaigns We're going to be targeting women between the ages of 27 and 60 and they're going to come from various backgrounds Right, you 1:57 know lots of them may have no money or a small amount usually have no money Those people they're just kind of inevitable that those are going to happen and we can filter those out using a system Some of them may be unfamiliar with the settings Some of them may have never had treatments Some of them may 2:10 be seeking a new provider and some may just be focused on a very specific problem that they want to solve So the key is to meet these people where they're at the beauty of it is that everyone needs to come in for a consultation, right? 2:20 No matter what program or offer they're coming in for you always run and bring them in for a consult So you can educate them and figure out what they need So how to incentivize strangers to visit you Most people underestimate how hard it is to bring a complete stranger into your clinic and have them 2:38 part with thousands of dollars of their Heart or in money and this is why so many people are disappointed when they tried to Run online ads, right? 2:46 They just underestimate how much it costs to bring in a new client And this is why with our program we have so much of a we focus on running the booster shots the referral system and other ways To make this profitable for you, right? 2:58 I'm not saying that ads aren't profitable. You just need to have the right expectations And these people get little results because they underestimate what is required to convert cold leads into loyal customers So the most important thing is attracting people with a compelling introductory offer when 3:15 you get the offer right and you have good creative good images and videos which we help you with in this program, it will be a lot easier to bring these people in. 3:22 So if you haven't yet, make sure to go through the creating offers training of our program. This will get your mind right about offers. 3:28 It will show you what sort of offers you need to make to stand out in the newsfeed, stand out from all the other clinics, and make it easier for you to bring clients in than your competition. 3:39 So that's it for this video. Just a quick overview on online ads to get your expectations right when you launch them. 3:44 So I will see you on the next video and thank you for watching