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📈 How To Get The Best Results With Your Booster Shot
- Review the Offer Mindset & Strategy Academy article.
- Read this to understand our underlying strategy for creating compelling offers.
- Review the How To Choose An Offer Academy article.
- Read this to review the process for picking what offer you want to run with your Booster Shot.
- Review the Packaging Strategy & Tools Academy article.
- Read this to review the tools used to upsell Booster Shot appointments into high-ticket packages.
- Review the Building Packages & Closing Sales training.
- This is the step-by-step “how to” of how to upgrade clients to higher ticket packages when they come in through a Booster Shot.
🚀 Preparation & Launch Process
Step 1: Upload Your Customer List
How to upload your customer list
Before you run a campaign, you will need to upload you list of customers using the customer database upload form.
Rather than uploading directly to your software, upload your database to the form above and our team will ensure the database is formatted correctly with no duplicates. We will then upload the database to your software for you and notify you once this has been completed.
Step 2: Choose Your Offer
How to choose your offer
Here are 3 ways we recommend choosing an offer.
- Use what we have provided in your Transformation Plan (reach out to us if you do not have one yet).
- Submit a support ticket here. Let us know your objective, and we will help you create an offer.
- Browse & select from the Offer Database below.
Step 3: Customize Offer In Tailored Treatment Plan
Why you need to customize your offer in the Tailored Treatment Plan
- Make it easy to customize Booster Shot sms with offer pricing.
- Makes it easy to calculate margins. You want to have 70%+ gross margins on your offer. To increase margins, add bonuses and sell individual treatments for their max recommended MSRP.
- Makes it easy to upsell clients when they come in clinic. You can simply multiply the number of each treatment by 3 to sell them a full package.
How to customize your offer
Step 4: Complete the Booster Shot Launch Form
📘 Booster Shot Offer Database
Click to see important notes on adding bonuses and bonus examples
- Bonuses help build the value of each offer while making it more unique
- Bonuses should: 1) have high perceived value 2) be easy to provide 3) introduce other procedure
- ie: 20% off injectables, same day only. High value, easy to provide, and introduces conversation to injectables.
- Bonus Ideas: derma-planing, red light therapy, B12 shot, jelly mask, facial, EMSCULPT/EMSELLA demo, body-sculpting treatment, lymphatic drainage, teeth whitening, microcurrent lift, sample skin care kit. treatment recovery cream, take-home face mask, lip balm, lip plumber, instant under-eye tightener.
Low-Ticket Offers
Massage + FREE Facial
What’s included: 60 min massage + a free value facial
SMS:
Hi {{contact.first_name}}, it’s {{custom_values.assistant_name}} at {{location.name}}. When you buy a 60 minute massage we’ll give you a free facial name! Get pampered and glow in just one visit. 💆♀️ $250 value for just $100. Reply “YES” if you’d like one of 10 limited spots!
$100 Intro Semaglutide Offer
Use case: Generating consultations for semaglutide.
SMS:
Hi {{contact.first_name}}, it’s {{custom_values.assistant_name}} at {{location.name}}. To help clients lose weight, we’re offering one treatment of semaglutide + a FREE [brand-name] body sculpting session. $XXX value for just $100. Reply “YES” if you’d like one of 10 limited spots!
$47 Body Sculpting Offer
Use case: Generating consultations for body sculpting.
SMS:
Hi {{contact.first_name}}, it’s {{custom_values.assistant_name}} at {{location.name}}. We just launched a “Trim Tummy” Transformation Package - get a + [Body Sculpting Tx Name], Lipo Shot, 3D Body Scan, and a 1-On-1 Consultation & Transformation Plan for $47! Reply “YES” if you’d like one of 10 limited spots!
Mid-Ticket Offers
50% OFF Laser Facial + Superfacial
This is where you will combine a laser facial and a superfacial + bonus(s) to get dramatic results in one session. You can then upsell clients into multiple sessions of this offer.
Use case: Filling calendar of aestheticians while giving them practice to upsell to higher ticket packages.
SMS:
Hi {{contact.first_name}}, it’s {{custom_values.assistant_name}} at {{location.name}}. Get 50% OFF our “Show-Up & Glow-Up” package for glowing skin in one visit! Includes a [Laser Facial Name], [Superfacial Name], [Bonus 1], & [Bonus 2]. $X value for just $X! Reply “YES” if you’d like one of 10 limited spots!
50% OFF Laser Facial + Medical Facial
This is where you will combine a laser facial and a medical facial + bonus(s) to get dramatic results in one session. You can then upsell clients into multiple sessions of this offer.
Use case: Filling calendar of aestheticians while giving them practice to upsell to higher ticket packages.
SMS:
Hi {{contact.first_name}}, it’s {{custom_values.assistant_name}} at {{location.name}}. Get 50% OFF our “Show-Up & Glow-Up” package for glowing skin in one visit! Includes a [Laser Facial Name], [Medical Facial Name], [Bonus 1], & [Bonus 2]. $X value for just $X! Reply “YES” if you’d like one of 10 limited spots!
50% OFF IPL/BBL + Bonuses
Combing an IPL/BBL treatment with bonuses to get your machine busy! We highly highly recommend including 20% off injectables to encourage cross-selling to injectables. The 20% off should only be available for one visit.
Use case: Filling calendar of aestheticians and getting IPL/BBL machines busy.
SMS:
Hi {{contact.first_name}}, it’s {{custom_values.assistant_name}} at {{location.name}}. Get 50% OFF our “Spring Glow Up” package for glowing skin in one visit! Includes a [brand name] BBL/IPL treatment,[Bonus 1], & 20% off Botox! $X value for just $X! Reply “YES” if you’d like one of 10 limited spots.
50% OFF Tox + Laser Facial
Combine a laser facial with Botox for dramatic results in one session.
Use case: Filling calendar of aestheticians and injectors.
SMS:
Hi {{contact.first_name}}, it’s {{custom_values.assistant_name}} at {{location.name}}. Get 50% OFF our “Spring Glow Up” package for glowing skin in one visit! Includes a [brand name] laser facial, 20 units of Botox, [Bonus 1], & [Bonus 2]. $X value for just $X! Reply “YES” if you’d like one of 10 limited spots
50% OFF Tox + Medical Facial
Combine a medical facial with Botox for dramatic results in one session.
Use case: Filling calendar of aestheticians and injectors.
SMS:
Hi {{contact.first_name}}, it’s {{custom_values.assistant_name}} at {{location.name}}. Get 50% OFF our “Spring Glow Up” package for glowing skin in one visit! Includes a [brand name] medical facial, 20 units of Botox, [Bonus 1], & [Bonus 2]. $X value for just $X! Reply “YES” if you’d like one of 10 limited spots
50% OFF Tox + Microneedling
Combine microneedling with Botox for dramatic results in one session.
Use case: Filling calendar of aestheticians and injectors.
SMS:
Hi {{contact.first_name}}, it’s {{custom_values.assistant_name}} at {{location.name}}. Get 50% OFF our “Spring Glow Up” package for glowing skin in one visit! Includes a [brand name] microneedling, 20 units of Botox, [Bonus 1], & [Bonus 2]. $X value for just $X! Reply “YES” if you’d like one of 10 limited spots
50% OFF IPL/BBL
Combine a microneedling with Botox for dramatic results in one session.
Use case: Filling calendar of aestheticians and getting IPL/BBL machines busy.
SMS:
Hi {{contact.first_name}}, it’s {{custom_values.assistant_name}} at {{location.name}}. Right now you can get 50% our BBL (broadband light) treatment, [Bonus 1], & [Bonus 2]. $X value for just $X! Reply “YES” if you’d like one of 10 limited spots.
Lip Injection Offer
Use this offer for an easy entry point into filler! We highly recommend including 20% off injectables to help you cross-sell injectables for other areas of the face. The 20% off should only be available for one visit.
Use case: Filling calendar of injectors and introducing clients to filler.
SMS:
Hi {{contact.first_name}}, it’s {{custom_values.assistant_name}} at {{location.name}}. Get X% OFF our “Perfect Pout” package for luscious lips one visit! Includes a half-syringe of lip filler, [Bonus 1], and 20% off injectables. $X value for just $300! Reply “YES” if you’d like one of 10 limited spots
Main Treatment: Lip Filler Bonus: B12 Shot, Rejuvenating Mask, Facial/Derma-planing, SuperFacial, Cream, Serum, Red Light Therapy, Skin Tightening Recommended Price: $299
Campaign Resources
Headline:
👄"Perfect Pout" Lip Enhancement Package Just $299! (Reg $1090)
Body Copy:
“Perfect Pout” Lip Package - Just $299! Lip Enhancement 👄 + B12 Shot💉
- $100 “Beauty Bank” Credit! 😍
Right now you can save $791 on our “Perfect Pout” Lip enhancement package!
Get full, sultry, natural-looking lips from our expertly trained & certified injector.
Book your visit today 👇 ✔️ Enter your contact details below ✔️ Schedule your visit 👏
We can’t wait to see you!
The Team at {{Business.Name}}
{{Business.Address}}
20 Units Of Tox + Bonuses
Use case: Filling calendar of injectors.
Notes: Instead of discounting tox, you sell 20 units at your regular price and then add easy-to-deliver bonuses to increase the value of the package.
What’s included: 20 Units of Botox + $100-$200 value bonus (2 smaller bonuses, or 1 larger bonus)
SMS:
Hi {{contact.first_name}}, it’s {{custom_values.assistant_name}} at {{location.name}}. We’re running a “Spring Glow Up” special with 20 units of botox, a B12 wellness shot, and a derma-planing treatment ($340 value) for just $220! Reply “YES” if you’d like one of 10 limited spots!
$300 Intro Semaglutide Offer
Use case: Generating consultations for semaglutide.
SMS:
Hi {{contact.first_name}}, it’s {{custom_values.assistant_name}} at {{location.name}}. To help clients lose weight, we’re offering a full month semaglutide + a FREE [brand-name] body sculpting session. $XXX value for just $300. Reply “YES” if you’d like one of 10 limited spots!
Specialty Campaigns
Google Review Campaign
Objective: Generate more google reviews!
Included: For best results, we recommend adding a bonus - for extra incentive.
Bonus Ideas: B12 Shot, $25-50 Credit, Skin Care Kit, etc.
Important Note: You may want to segment your list to send this only to specific customers, to do so:
- Add an additional note in the booster shot launch form that you have a select database to send the offer to.
- Upload the contacts you would like to send the message to in the customer list upload form.
Message
Hi {{contact.first_name}}, this is {{custom_values.assistant_name}} at {{location.name}}. Your feedback is important to us and it also helps patients like you find us. Would you please take a moment to write us a review? We would really appreciate it!
[Link]
PS. If you leave a review, show us on your next visit and you’ll get a free [bonus!]