How To Create A Proof Page
Step 1: Gather Case Studies & Testimonials
- Ensure you're taking before and after photos to document client results.
- Visit the Google Review System article to start collecting Google Reviews
- Capture video testimonials from your top clients. Visit the "How To Capture Video Testimonials" training for instructions on how to do this.
Step 2: Configure Your Proof Page
- Your proof page is automatically loaded into your software under "Sites" -> "[Template] Proof Page"
- Follow the training video above to populate your Proof Page.
- Your Proof Page is never complete. Add to your Proof Page whenever you collect new reviews and case studies. The goal is to have the page scroll endlessly, filled with undeniable proof that YOU are the "go-to" clinic.
How To LAUNCH Your Proof Page
After populating your proof page, complete the Add-On Request Form HERE.
We will go ahead and configure your Proof Page to work with our system, as well as create a custom link branded to your business.
We'll also double check the page for formatting and fix any formatting errors.
How To Use Your Proof Page
1: Automatically Send To All Incoming Leads
Upon submission of the Add-On Request Form, we will configure your software to automatically send your Proof Page to all incoming leads. SMS by default, and email if an email drip campaign is enabled.
2: Sent To Booked Appointments
You can send your proof page to people who have already booked an appointment to “prime” them before the consult. Simply send the the link to the page as part of your appointment confirmation message. We will send you your custom link upon completion of the Add-On Request Form.
3: Add To Your Website
Create a link on your website that says “RESULTS”, and simply link it to the proof page. Make sure link opens up in a new window.
4: Use As Method Of Value-Based Followup
Send the page to people who didn’t buy as a method of value-based follow-up. “Hey Jane, we had a patient finish a treatment program and she reminded us of you. Here are her results: [link to proof page]".
5: Integrate Case-Studies In Email Drip Campaign
Use your case-studies to populate our email drip campaign template. (Instructions coming soon.)