How To Read Email Blast Stats
- Wait at least 24 hours after you’ve sent your email to allow enough time for people to open.
- Navigate to “Marketing” → “Emails” → “Campaigns”
- Click the three vertical dots on the right of the campaign you want to see stats for, and click “Statistics”
.gif?table=block&id=7b9aaa2f-96c2-4e82-a96c-d1f48ea62414&cache=v2)
How To Read Email Drip Stats
- Navigate to “Automation” → “Workflows” → the workflow where you drip campaign is held.
- Click on the green “Email” box of the email you want to see stats for.
- Click the “Statistics” tab on the top left.
.gif?table=block&id=baa2482a-5549-430b-9f1f-3a3350173918&cache=v2)
Email Stats Benchmarks
Successful Delivery: Should be 95% or higher. If it’s below 95%, send us an email and we’ll help you fix.
Opened: 0-10%: Poor | 10-20%: Ok | 20-30%: Good | 30-50%: Great | 50%+ Amazing
Clicked:
How many people clicked a link in the email. If you’re have an obvious link that you’re driving people to, anything above 15% is a good click rate.
Soft Bounce: The email was not delivered as the recipient's server is unavailable or their inbox is full.
Hard Bounces: The email was not delivered as the email address was not existent or blocked email address. Should be below 3%. If over 3%, message us and we’ll fix.
Unsubscribed: The number of recipients who have unsubscribed from your emails. Unsubscribe events are triggered when the end recipient clicks the unsubscribe appended in the email footer. [Note - Once the contact has unsubscribed, it will not be possible to send the email to them. It would require a special request with acceptable reasons as the contact will have made a diligent choice to unsubscribe]
Spam: The number of recipients who have marked your email as spam. Should be below 1%. If higher, message us and we’ll help fix.