How To View Ad Performance
Open Meta Ads → Metrics. Toggle the dropdown to view individual ad metrics.
You can also view ad metrics from the reporting tab.
Performance Benchmarks
Low Performance Diagnosis
Step 1: Review The “What Matters Most Pyramid”
When a campaign is not performing, it is usually due to a low quality offer.
Step 2: Review your offer (80% of underperformance comes from poor offer construction.)
- Are you using our recommended offers?
Are you using recommended price points?
How close are you to the provided recommendations?
Step 3: Review your media
- Compare your media with our examples
Is the media following our guidelines?
Trouble Shooting Poor Performance
Note: If you would like our team to review your ads & provide guidance please submit a support ticket.
Poor Performance From The Start
The most impactful changes you can make to improve ad performance (in order of importance) are:
- Update/improve the offer, or make it more clear
- Update media
- Update ad copy.
- Update audience targeting
Gradual Decline In Performance
If your ad performed very well initially, but performance has dropped off here are the easiest ways to boost performance.
- Test new ad media
- Change the radius of the ads to reach new population
- Update the offer
We recommend attending one of our support calls so we can review your campaign and provide specific instructions.