The Core Challenge: Your staff members are doctors, nurses, estheticians, and front desk professionals. They are not trained in sales. There is significant hesitance and nervousness about discussing money with patients.

The solution: Make financing conversations so natural and scripted that it becomes as easy as discussing treatment options.

The Four Key Moments to Present Financing

The Universal Financing Script

The Core Script That Works Everywhere:

“This treatment/package is [PRICE] if you’d like to move forward today, or we can break it into payments of [MONTHLY AMOUNT]/month. Let me know which sounds better and we’ll get you all setup.”

Why this works:

• Presents both options as equally valid
• No judgment on either choice
• Empowers patient to choose
• Makes financing feel standard, not “extra”
• Natural, conversational tone

Real Examples by Treatment Size

Using Calculators in Real-Time

The Game-Changer: Showing patients their actual monthly payment in real-time during the consultation.

Script with Calculator:

Provider: “Let me pull this up real quick so you can see exactly what this looks like month-to-month.”
[Types into Cherry or PatientFi calculator]
Provider: “Okay, so if we move forward today, your monthly payment would only be $120 a month. Does that work better for your budget?”

Why this works:

• Makes financing tangible and real
• Removes mystery and uncertainty
• Gives patient control over the decision
• Shows you’re organized and prepared
• Builds confidence in your process

The “And/Or” Pricing Habit

This language change must become habitual for all staff.

Practice until it’s automatic:

• Every price quote includes “or $X/month”
• No exceptions
• Every staff member, every time
• Becomes second nature within 2 weeks of consistent practice

The “And/Or” Pricing Method

The Psychological Principle: When you present two options side-by-side, patients don’t ask “should I buy this?” They ask “which option should I choose?”

This subtle shift dramatically increases conversion.

How to Format Pricing Everywhere

Verbal Pricing: Always say both options: “This is $2,000 today or $120 a month.”

Written Pricing:

Treatment: $2,000 or $120/month*
*with approved financing

Visual Hierarchy: Make financing look appealing.

Ultimate Glow Package
$3,000 total
OR
$120/month*
*with approved financing

Examples Across Different Materials

Email Quote:

Hi [Patient Name],
As discussed, here’s your personalized treatment plan:
Total Investment: $2,500
Flexible Payment: $105/month*
*with approved financing through Cherry or PatientFi
Ready to book? Reply to this email or call us!

Make Financing Look Very Appealing

Visual tricks:

• Larger font size for monthly amount
• Bold or colored text for monthly price
• Icons/graphics next to financing option
• “As low as” language makes it feel affordable

Example:

The Disclaimer:

Always include: “*with approved financing” or “*subject to credit approval”

Where to place it: Small print beneath financing amounts, consistent across all materials.