Word Of Mouth VS Online Advertising
If you get most of your business through word of mouth - realize that the quality of leads acquired through online ads will be LOWER.
This is because these people have never heard of you. They are strangers who need “warming up”.
However, unlike referrals... online advertising is consistent and predictable... so we can depend on it every single month.
Ads will also allow you to grow your business much faster. (It’s way more fun too 😉)
Who Are The People Who Will See Your Ads?
When launching ads, we primarily target women between the ages of 27-60.
These people will come from a wide range of backgrounds and will all be in different situations.
How To Incentivize Strangers To Visit You
Most people underestimate how hard it is to bring a complete stranger into your clinic and have them part with $1000’s of hard earned money.
This is why many people are are disappointed when they first try online ads.
They get little results because they underestimate what is required to convert cold leads into loyal customers.
The most important step in attracting new clients is to create a compelling introductory offer.
If you haven’t yet, go through our Creating Offers training to understand our offer creation strategy.