Booster Shot campaigns can also be massively profitable.
We case studies ranging from clients making $5000 all the up to $80,000+ from one Booster Shot.
The best part is, you don’t have to spend any money on ads as all appointments are generated through your existing customer database.
How The Booster Shot Works
There are people in your database are ready to buy right now, but either:
- Haven’t been in for a long time/have forgotten about you
- Aren’t aware of your latest procedures
- Are interested in coming but need a little “push” to get them to act
Our goal is to get these people into your office for a consultation so you can learn about their problems and present a solution.
The Booster Shot works as follows:
Who Can You Send Booster Shots To?
There are 3 main audiences you can include in Booster Shot campaigns:
1. Your Entire Database
This is best for when you have an offer that is applicable everyone on your list. Ie: you have a new machine and want to introduce it to your entire client base.
2. Your Recycle List
Your Recycle List is a column in your sales pipeline where leads go when they have “gone cold” and stopped responding.
Just because these leads stopped responding doesn’t mean they are lost forever.
People get busy and situations change. Using the Booster Shot, we can re-market to them with new offers.
This is how you “squeeze the juice” out of your marketing spend to maximize ROI.
3. A Segmented List
Some offer you only want to send to a select group of people.
For example, you may have a segment of your audience who is not actively coming in for injectables.
Using the Booster Shot campaign, you can send these people an offer for Botox.
Another example: you send a membership welcome offer to people who are not actively enrolled in your monthly membership program.
How Often Can You Run A Booster Shot Campaign?
We recommend running a Booster Shot campaign every 30-60 days. A great strategy is to launch a Booster Shot whenever you launch a META campaign.